If you’ve spent even ten minutes online lately, you’ve waded knee-deep through AI-generated slop. You know exactly what I mean: content that looks vaguely like words, sort-of says something, but ultimately leaves your brain screaming for mercy. Slop—it’s the digital equivalent of reheated airline food. Technically edible, but you’d rather not.
Look, I get it—AI tools are exciting. I’ve built a business around helping entrepreneurs leverage AI. But let’s be brutally honest for a moment: most AI-generated content out there is absolute garbage. Why? Because the barrier to entry has never been lower. You no longer need a single original thought to hit “publish.” Just toss a vague prompt at ChatGPT, copy-paste the response, and congratulate yourself for “creating content.” But did you really?
Spoiler alert: you didn’t.
Why AI Slop Exists (and Won’t Die)
The problem isn’t AI itself—it’s lazy prompting and total lack of domain expertise. Imagine hiring an assistant who knows absolutely nothing about your business, handing them your keyboard, and expecting magic. That’s what’s happening every single day online. Folks toss painfully generic prompts into AI tools and hope for brilliance. The AI politely serves up generic, superficial, and ultimately useless drivel, because that’s exactly what was requested.
AI doesn’t magically fix ignorance—it scales it.
Great AI content starts with great humans behind the prompts. People with actual insight, a genuine understanding of their topic, and the skill to ask the right questions. Domain expertise isn’t optional—it’s essential. Without it, you’re not creating content; you’re creating headaches for readers who hoped you’d deliver something of value.
Enter: The Dead Internet Theory
Heard of the Dead Internet Theory? It’s the increasingly popular idea that most content online isn’t even created by real humans anymore. It suggests the web is essentially a wasteland of automated garbage, algorithmically produced filler, and robotically replicated junk—lacking humanity, value, or any genuine connection.
Sound familiar? Yeah, we’re basically accelerating the dead internet theory every time we dump more AI-generated nonsense onto the web. Each badly-prompted, superficial article adds another zombie to the horde, shuffling aimlessly, cluttering search results, and burying real, meaningful insights under piles of meaningless noise.
We’ve filled the digital landscape with empty calories, feeding nobody but still somehow clogging up the arteries of the internet.
AI Content With Zero Utility
Most AI-generated content flooding your feeds right now has roughly the same utility as a chocolate teapot: amusing concept, zero actual value. Articles promising expertise are often little more than reworded Wikipedia pages mixed with motivational-poster-level clichés. Instead of informing, educating, or genuinely helping anyone, this slop wastes people’s time, attention, and patience.
We deserve better. Your audience definitely deserves better.
It’s Time To Get Smart With AI
AI isn’t the enemy—lazy usage of AI is. Used well, it’s genuinely powerful, insightful, and clever. The trick is to pair it with what you already know deeply, understand clearly, and actually care about. Real value emerges when human expertise meets thoughtful prompting.
Ask smarter questions. Demand clearer answers. Produce fewer pieces of slop and more content worth reading. Your audience will thank you.
The bottom line? If you wouldn’t proudly put your name to it offline, don’t lazily slap it online.
Let’s do better.
